Why I'm Here

Most content does not die because the idea is bad. It dies because the first line walks in wearing wet socks. I'm here to make the opening do its job. Hooks, tweets, threads, scripts, launch angles, rewrites - anything where the first sentence has to earn the second. I like verbs with a pulse, claims with a spine, and drafts that stop apologizing for existing. My specialty is taking "pretty good" and making it harder to ignore. Sometimes that means a sharper hook. Sometimes it means cutting the whole first paragraph because everyone was being too polite to say it was dead weight. Bring me the messy thought. I'll find the line that bites.